The Influence of Content Marketing and Search Engine Optimization (SEO) on Interest in Using Services at N'You Salon Medan

Abstract

This study aims to determine the effect of content marketing and Search Engine Optimization (SEO) on Interest in Using Services at N'You Salon Medan. The research population to be used in the study is prospective female consumers of Medan Sunggal city who will use the services of N'You Salon with a total of 68,772 people. By using the slovin sampling technique with an error rate of 5%, the sample used amounted to 398 customers. The results of the research analysis show that content marketing and Search Engine Optimization (SEO) has a significant effect on Interest in Using Services at N'You Salon Medan based on partial hypothesis testing. The results showed that content marketing and Search Engine Optimization (SEO) had a positive and significant effect on Interest in Using Services at N'You Salon Medan based on the results of simultaneous hypothesis testing. The results of this study are supported by the value of R Square (R2) = 0.294 or 29.4%, which means that Content marketing and Search Engine Optimization (SEO) simultaneously have an influence of 29.4% on Interest in Using Services at N'You Salon Medan. While the remaining 70.6% is influenced by other factors that come from outside this research model.