“Customer Purchase Decision Factors: Examining the Impact of Boycott and Eco Branding on Pizza Hut Medan”. Jurnal Ekonomi Dan Dinamika Pembangunan Dan Berkelanjutan, vol. 1, no. 1, Aug. 2025, pp. 1-13, https://journal.raspublisher.co.id/index.php/EDIPENA/article/view/1.