Creative Counseling: Enhancing Gen Z's Entrepreneurial Spirit in the Digital Era

Abstract

This creative outreach program aims to enhance the entrepreneurial spirit of Gen Z students at Pondok Pesantren Nurul Ikhsan in facing the digital era. The program focuses on introducing digital-based entrepreneurship through training on using online platforms to start and manage businesses. Interactive sessions, discussions, and workshops were conducted to help students understand opportunities and challenges in digital business. The results indicate increased knowledge and motivation among participants in utilizing technology to create business opportunities. Despite challenges such as limited access to technology and initial understanding, the program successfully encouraged creativity and independence in developing business ideas aligned with current digital trends.