Digital Marketing Counseling to Encourage Entrepreneurial Spirit in High School Students at Nurul Ihsan Islamic Boarding School

Abstract

Digital marketing counseling is a strategic initiative to foster entrepreneurial spirit among senior high school students at Pondok Pesantren Nurul Ihsan in the digital era. This Community Service Program conducted by Universitas Pamulang students aims to equip participants with fundamental knowledge and skills in online marketing, including social media usage, creative content development, SEO, and digital marketing strategies. The program applies a participatory approach through lectures, practical sessions, and collaborative business projects involving marketing campaign design. Evaluation results indicate increased student interest, understanding, and ability to develop effective digital marketing strategies. This initiative is expected to empower students to utilize digital platforms to start and grow competitive businesses independently.