Digital Marketing and E-Commerce Training to Improve Student Competence to Increase Creative and Entrepreneurial Ideas for Students at the Nurul Ihsan Islamic Boarding School and Orphanage, Setu District, South Tangerang

Abstract

Digital marketing and e-commerce training at Yayasan Pondok Pesantren dan Panti Asuhan Kelurahan Setu aimed to improve junior and senior high school students’ competencies in using digital technology for entrepreneurship. The program covered building e-commerce platforms, digital marketing strategies, and developing creativity and innovation based on market needs. Results showed high enthusiasm as digital marketing helps expand business reach. The integration of theory and practice enabled students to understand and apply concepts directly. However, limited devices and internet access were key challenges requiring additional facility support. Overall, the training had a positive impact by equipping students with practical skills to become creative entrepreneurs in the digital era.