Counseling on Cultivating an Entrepreneurial Spirit in the Digital Era

Abstract

The digital era has created significant opportunities for young people to develop entrepreneurial ventures through easy access to information, marketing, and global product distribution. However, limited entrepreneurial knowledge, inadequate digital skills, and low risk-taking confidence remain major challenges. Therefore, this Student Creativity Program (PKM) is designed to provide educational outreach aimed at fostering an entrepreneurial mindset in the digital era. The program is implemented using a participatory approach, including seminars, digital skills workshops, business simulations, and discussions with successful digital entrepreneurs. The target participants are students who have an interest in entrepreneurship but lack sufficient experience. The expected outcomes include increased motivation, practical skills, and self-confidence in initiating digital-based businesses, as well as the establishment of an innovative and competitive young entrepreneurial network.