Digital Marketing as a Means of Career Opportunities and Entrepreneurship

Abstract

The development of information technology has transformed the way we promote,communicate, and transact business, creating new jobs and broader business opportunities.Through digital marketing strategies, individuals can build personal branding, developbusinesses independently, and reach a wider market without geographical boundaries. Thus,digital marketing is not only a promotional tool but also a crucial key to creating economic independence and increasing competitiveness in the modern workplace. The method used was participatory action research. Observations showed that the digital marketing strategy at the Wisma Karya Bakti Orphanage was formulated with the right strategy, but there were obstacles in optimizing the strategy, such as a lack of extensive knowledge about digital marketing and the use of social media. This Community Service Program (PKM) is expected to serve as a valuable learning model for the development of digital marketing in other urban areas and contribute to the academic discourse on digital marketing.