Introduction to the Concept of the World of Digital Marketing

Abstract

This study highlights the implementation of Digital Marketing to support the independence of Wisma Karya Bakti Orphanage in Depok. It focuses on empathetic content marketing, social media marketing for transparency and fundraising, and basic SEO/SEM to enhance digital visibility. The introduction method emphasizes a practical and sustainable approach tailored to the orphanage’s resources. Results show that Digital Marketing can boost fundraising, expand donor networks, and promote entrepreneurial product sales, ultimately supporting the orphanage’s vision of becoming a self-reliant and productive institution.