Building an Attractive Personal Branding Through Creative Content Strategies in the Digital Era

Abstract

The digital era highlights the importance of personal branding as a tool to open opportunities. For the residents of Wisma Karya Bakti Orphanage, personal branding can help overcome stigma and limited access. This program focuses on building authentic branding through digital content creativity, using participatory methods such as training in photography, simple videography, copywriting, talent exploration, and guidance in managing Instagram and TikTok platforms. Content creativity shifts the narrative from sympathy to showcasing the children’s potential and resilience. Expected outcomes include increased self-confidence, digital skills, social networks, and access to opportunities like scholarships, internships, or community support. This approach effectively empowers the children, transforming the orphanage into an incubator for future digital talent.