Young Generation Creativity Trends on Social Media Review Popular Content Behaviors and Styles and Their Opportunities for Building a Digital Identity

Abstract

The use of digital marketing is crucial for MSMEs to enhance their competitiveness in the digital economy era. The Wisma Karya Bakti Orphanage Foundation recognizes the importance of empowering its assisted MSMEs to achieve economic independence. Online platforms such as social media, marketplaces, and websites enable MSMEs to expand their market reach, improve customer interaction, and build brand identity. However, limitations in human resources, capital, and digital literacy pose challenges, making training and guidance with simple, affordable technology essential.