Public Speaking & Personal Branding Class: Dare to Appear in Front of the Camera

Abstract

The rapid development of digital media requires strong visual communication skills, especially among young people engaged in creative fields. The Community Service Program (PKM) titled “Public Speaking & Personal Branding: Confident in Front of the Camera” was conducted at SMK Al-Hikmah Jakarta for Visual Communication Design students. The program aimed to enhance speaking skills, voice control, expression, body language, and personal branding in digital media. Through interactive training and repeated simulations, students overcame nervousness and low self-confidence. The results showed significant improvement in confidence, structured speaking ability, and professional self-presentation aligned with their individual personal branding