Utilization of Social Media as a Means of Promoting Products Created by Students of Al-Hidayah Vocational School

Abstract

This community service program aims to enhance the digital promotion skills of students at SMK Al-Hidayah through the utilization of social media as a means of product promotion. In today's digital era, the ability to market products online has become an essential skill, especially for vocational students. The program was carried out through a series of trainings, hands-on practices, and mentoring sessions focusing on creating promotional content using photos, videos, and engaging copywriting for platforms such as Instagram and TikTok. The results showed that students were able to improve their creativity and understand the basic strategies of digital marketing. This activity is expected to better equip students to face the entrepreneurial world and the creative digital industry.