Business Success: The Impact of Entrepreneurial Spirit and Entrepreneurial Knowledge on Grocery Business Owners in Sidorame Barat I Subdistrict

Abstract

This study aims to determine the effect of Entrepreneurial Spirit and Entrepreneurial Knowledge partially and simultaneously on the Success of Grocery Business Actors in Sidorame Barat I Village. This study uses descriptive and quantitative methods and data sources in the form of primary and secondary data. The population in the study were all grocery business actors in Sidorame Barat I Village. The number of samples was 101 business actors. The sampling technique was saturated sampling. The results showed that Entrepreneurial Spirit partially had a positive and significant effect on Business Success. Entrepreneurial Knowledge partially had a positive and significant effect on Business Success. Based on the results of simultaneous hypothesis testing, it is known that the results of the F test indicate that the variables Entrepreneurial Spirit and Entrepreneurial Knowledge simultaneously influence the Success of Grocery Business Actors in Sidorame Barat I Village. The amount of adjusted R Square in the first equation is Entrepreneurial Spirit and Entrepreneurial Knowledge have an influence on Business Success and the remaining is influenced by other factors not examined in this study, such as Business Behavior, Product Innovation and Creativity.