EDIPENA contains research results and theoretical studies in the field of economics that focus on the dynamics of development and sustainability. Topics include but are not limited to:

•⁠  ⁠Development economics
•⁠  ⁠Regional and rural economics
•⁠  ⁠Public policy and economics
•⁠  ⁠Environmental and natural resource economics
•⁠  ⁠Sustainable development
•⁠  ⁠Digital economy and structural transformation
•⁠  ⁠Macro and micro economics relevant to development issues

Published: 2025-08-04

Articles

Customer Purchase Decision Factors: Examining the Impact of Boycott and Eco Branding on Pizza Hut Medan

Calvin, CLAUDIE TIOFANNY (Author)

1-13

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Impact Analysis of Digital Marketing Strategy: The Role of Social-Media and E-commerce in Increasing Brand Awareness of Micro, Small, and Medium Enterprises (MSMEs) in Medan Johor District

Vergus Fernando, Hana Salsabila Lubis (Author)

14-24

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The Influence of Menu Variation and Electronic Word of Mouth (E-WoM) on Purchase Decisions at Mie Pangsit Go – 8 Yoserizal Medan

Stevani, Elisabeth Nainggolan (Author)

25-37

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The Influence of Entrepreneurial Orientation and Information Technology Capabilities on the Competitive Advantage of Culinary MSMEs in Medan Maimun District

Jasvier, Claudie Tiofanny (Author)

38-52

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The Influence of Content Marketing and Search Engine Optimization (SEO) on Interest in Using Services at N'You Salon Medan

Jevin, Putri Mentari (Author)

53-64

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Analysis of Consumer Behavior Towards Purchase Decisions on Shopee E-Commerce Among Students in Medan City

Steven Alfredo, Desma Erica Maryati M (Author)

65-79

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Business Success: The Impact of Entrepreneurial Spirit and Entrepreneurial Knowledge on Grocery Business Owners in Sidorame Barat I Subdistrict

Sabina Putri Oktapiani Sitompul, Hommy Dorthy Ellyany Sinaga (Author)

80-92

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The Role of Green Products and Brand Experience in the Decision to Use Grab Services in Medan City

Kelvin Lie, Afrizal (Author)

93-108

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Increasing Consumer Purchasing Decisions: The Utilization of Social Media Marketing and Servicescape at Ming Kopi

Nicholas Leonardi, Brilian Moktar (Author)

109-121

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Analysis of Entrepreneurial Knowledge and Social Media Use on the Success of Culinary MSMEs in West Medan District

Sakinah Hutabarat, Pesta Gultom (Author)

122-135

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